Small businesses are what make a community unique, and for many people, small business ownership is a dream come true. However, it's often a dream that takes a considerable amount of work. For the new business owner, it can be a challenge to balance the need for advertising with the need to cut costs wherever possible. Here are four ways that you advertise your small business in an economical way:
1. Business Cards
Whether you're a long-time business owner or you're just starting out as an entrepreneur, it's always a good idea to have a few business cards with you. You never know when you'll meet someone who will turn out to be an invaluable business contact. Even while you're in the bar or at the grocery store, you should always be prepared to represent yourself and your company. Order quality business cards from a reputable printing shop to really set yourself apart from the crowd.
There's no place like home, even when it comes to advertising. Putting fliers up around your neighborhood is a cheap and effective way to advertise. Print your phone number, email address, and website several times along the bottom of the flier, then cut them into ready-to-tear strips. This way, anyone who is interested upon reading your flier will have a simple way to take down your information. Many professional printing shops also offer photocopy machines, where you can inexpensively make many copies of your flier.
Another idea for local advertising is to create brochures. Save money by designing your own tri-fold brochures at home, on your own computer. Take them to a printing shop to have beautiful, quality prints made up. You can take these brochures to spaces where people congregate, such as your local coffee shops and libraries. If you ask the employees at these establishments, they'll often be happy to let you leave a stack of your brochures on their counters.
4. Social Media
It's a fact that we live in a technological age. According to Pew Research Center, as of Sept. 2014, 52% of adults are on at least two social media sites. You can use this to your business' advantage by creating company pages on popular social media sites. Creating a page for your company is a free way to connect with your existing customers. By maintaining an active social media page for your business, you're also increasing the odds of finding new customers.
Running a small business is a venture that takes hard work and determination. Advertising is important, but it doesn't have to cost a lot of money in order to be effective. By following these four tips, you can spread the word about your company while still saving money. To learn more, visit Digital Post.